The RMI ADVANTAGE
As equipment rental companies grow, operations often become more complex than expected. What once worked with spreadsheets, separate software tools, and manual processes can quickly evolve into a fragmented system that limits visibility across the business. Many rental companies manage rentals, maintenance, billing, and accounting […]
February 28 – March 3, 2026 | Orlando, Florida | Booth 4270 The equipment and event rental industry’s biggest annual gathering is almost here. From February 28 through March 3, 2026, rental professionals from across the country will convene in Orlando for The ARA Show™…and […]
As the equipment rental industry heads into 2026, one reality is clear. Gut instinct alone is no longer enough to guide fleet investments. Market volatility, tighter margins, and rising customer expectations demand sharper, faster, and more confident decisions. The rental businesses pulling ahead are those […]
The equipment rental industry is entering a defining period. By 2026, technology will no longer be a competitive advantage reserved for industry leaders. It will be a baseline expectation for survival and growth. Rental businesses that invest now in modern systems, real-time data, and connected […]
Winter is one of the most expensive seasons for equipment rental businesses. Cold temperatures, harsh starts, and increased service demands put rental fleets at higher risk of failure just as contractors are counting on dependable machines. For rental companies, downtime during winter doesn’t just mean […]
RMI: 40+ Years supporting the Industry ADVANTAGE 365 has evolved into the leading rental, sales
The ARA show is the most exciting week in rental, and once again RMI/ADVANTAGE 365 will be exhibiting. Members of the ARA since 2004, we welcome every opportunity to see the new equipment, technologies and the people that make up our growing industry. If […]
Pro Contractor Rentals provides information of value to rental centers who focus time, resources and attention on meeting the demands of construction contractors and other equipment rental customers. ADVANTAGE 365 is featured in their Software, Apps and Security Products section and can be found at Cloud-based […]
Short on time? Check the Info-graphic at the bottom! Freight Transportation Research Chairman and CEO Eric Starks believes “Trucking companies are becoming technology companies by default”. Everything from business management software to artificial intelligence are driving forces behind the $15.5 trillion growth predicted for the […]
Software is becoming not just commonplace, but irreplaceable for companies in all industries. It should be no surprise that even industries often associated with manual labor, like construction, rely equally on technology, telematics, and construction software as people-power. Volvo’s manager of connected solutions, Catrin Nilsson, […]


