The RMI ADVANTAGE

Peak season should be one of the most profitable times of year for an equipment rental company. The fleet is moving, delivery schedules are full, and rental contracts are turning over quickly. But higher rental volume doesn’t always lead to higher captured revenue. EZO’s State […]

When rental businesses choose software, they’re not simply looking for another place to enter orders or track equipment. They need a system capable of supporting the way a rental operation actually works, from the moment a customer requests equipment through rental, billing, service, return, and […]

Rental businesses need software built around fleet visibility, recurring billing, service history, and asset performance. See why purpose-built rental ERP software like ADVANTAGE 365 offers a stronger fit than generic ERP.

Rental businesses are moving beyond reactive equipment tracking. In 2026, full asset lifecycle visibility helps leaders protect uptime, improve billing accuracy, schedule service proactively, and understand the true profitability of every asset.

Disconnected workflows create billing delays, service conflicts, and poor asset visibility. Learn how integrated equipment rental software helps rental, sales, and service teams stay aligned as the business grows.

As equipment rental companies grow, operations often become more complex than expected. What once worked with spreadsheets, separate software tools, and manual processes can quickly evolve into a fragmented system that limits visibility across the business. Many rental companies manage rentals, maintenance, billing, and accounting […]

February 28 – March 3, 2026 | Orlando, Florida | Booth 4270 The equipment and event rental industry’s biggest annual gathering is almost here. From February 28 through March 3, 2026, rental professionals from across the country will convene in Orlando for The ARA Show™…and […]

As the equipment rental industry heads into 2026, one reality is clear. Gut instinct alone is no longer enough to guide fleet investments. Market volatility, tighter margins, and rising customer expectations demand sharper, faster, and more confident decisions. The rental businesses pulling ahead are those […]

The equipment rental industry is entering a defining period. By 2026, technology will no longer be a competitive advantage reserved for industry leaders. It will be a baseline expectation for survival and growth. Rental businesses that invest now in modern systems, real-time data, and connected […]

Winter is one of the most expensive seasons for equipment rental businesses. Cold temperatures, harsh starts, and increased service demands put rental fleets at higher risk of failure just as contractors are counting on dependable machines. For rental companies, downtime during winter doesn’t just mean […]